Ahhh, you’ve just written the perfect blog post. With satisfaction you click the publish button and wait with hopeful anticipation for the readers to come. C’mon, now you cannot be that naive! You must be a little more proactive and have a plan of action for that to actually happen. Although, regularly writing fresh, unique content will boost your ranking with Google, there are also a number of steps that you can take to get your content noticed and noticed more quickly.
1. Keyword optimize your post.
Take the time to properly fill in the appropriate tags and keywords for SEO sake. It will pay off in the long run, I promise. The Google Adwords Keyword Tool can help to identify the top keywords, phrases and terms that people are searching for within your niche based on your articles main and sub topic. You can also use Ubersuggest as an alternate keyword suggestion tool and for inspiration for writing future posts. Be sure to use those keywords near the beginning of your blog post as well as interspersing them throughout. However, be mindful but don’t overdo the keyword approach. Write with your readers in mind first and Google second. Don’t forget to write an attention grabbing title and headline utilizing your keywords.
2. Syndicate your content
Syndicating your content is one way to boost exposure and increase readership. When you syndicate your blog you are essentially allowing other sites to publish your content. There are bazillion sites that offer syndication. There is a process for approval as well as agreeing to terms of service.
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
Consider these three to get started:
Here is the ultimate list of over 500 places to syndicate your content. Each site is listed by category to help you select some that within you niche or area of expertise.
3. Shorten the post URL.
When sharing your link on social media channels using a URL shortener is good practice especially when posting to Twitter since you are limited to only 140 characters. Choosing to use a shorter like bit.ly, Goo.gl, Ow.ly will track the number of clicks per post link which is an added benefit. The downside to using a url shortener is that some users may not trust the shortened link because they’re not sure which site the link will lead them to, therefore decreasing the click-through rate. However, it is all about trust that you build with your followers. If they trust you, they should trust the link that you are posting.
4. Taylor Your Status Update
Consider tailoring your updates based’ on your followers on each social channel. Change up the status update based on the community’s personality and how they typically engage with you. Don’t have a one size fits all mentality. Posting when your fans or followers are online will get the most clicks on your post link. It is a good idea to post more than once depending on the Social Network.
5. Post Teasers on Other Sites.
If you are part of community forums or online groups that permit you to promote your content consider posting a headline with a thought provoking question. Ask for feedback and for others to answer the question as well. Provide your answer to the question by posting a link to your post.
6. Bookmark Your Content.
Sharing your content social bookmarking websites is a valuable tool for increasing traffic and gaining visibly. No need to go overboard. Join one or two with surface.
7. Comment on other blogs.
Receiving comments is an enjoyable part of the blogging process. It is the ultimate pat on the back when someone reads our content but then takes the time to comment as well. Why not step it up a notch and offer helpful comments on blogs within your own niche? You are not only leaving your unique thumbprint behind but you also have the opportunity to gain more readers, build relationships with other bloggers and possibly be asked as guest blogger. Leaving your digital DNA behind is a win win situation.
8. Seek and Assist on Twitter
This tip goes for any Social network that you are on whether you are commenting in a forum or group that you are a member of. Be of value, offer help and answer questions.
9. Add to E-mail Signature
You can simply add your most recent blog headline in your e-mail signature or choose to use an app for added convenience such as Wise Stamp. It has a built in feature that will add your rss feed or even your latest Twitter post.
10. Share your blog post with target customers
If you have a segmented list of targeted customers consider sending them the post with a personal note and ask for feedback and to share the post.
11. Add your blog post to your next newsletter.
Whether the newsletter that you send is a physical copy delivered via snail mail or one that you send to an opt in e-mail list, be sure to add your full article, a brief synopsis with a read more link or hyper-linked headline.
12. Ask bloggers to mention your post.
Expand your reach by asking bloggers that you taken the time to build relationship with to either blog about your post or share the post link. I would only suggest this if you built relationships and trust within the blogging community. This does not happen overnight. If you jump in to early It may come across as pushing and intrusive. Do this with caution.
Do you have anything to add? Share your comments and give any advice on what has worked for you.